Our History

Marketplace Health Insurance Team

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Insuring the Shenandoah Valley since 1977.

Carolyn Smith, Marketplace Agency Founder and President, began writing insurance and annuities in 1977.  Successfully insuring people with Medicare supplemental insurance as well as health insurance and life insurance, Carolyn opened a brokerage office in downtown Harrisonburg in 1981, called ElderCare & Associates, which is today a division of Marketplace Agency.

Growth and logistics: Time to expand!

In 2000, the business had grown to include additional agents and a Vice President,Wendell L. Johnson. Operating beyond capacity at the downtown Harrisonburg location, the team moved to a larger office space in Dayton, Virginia. Wendell’s addition to the business brought structure and service, with the same spirit of excellence that Carolyn founded the company.

The Medicare Modernization Act of 2003 catalyzed growth.

The Medicare Modernization Act was the most extensive overhaul of the Medicare system in its 38 years of existence. The changes brought tremendous growth to ElderCare. Once again expanding beyond capacity, the team moved into the current location at Neff Avenue and Reservoir Street in 2006.

In 2013, the Affordable Care Act took us national.

With the increased use of the Internet to provide accessibility and the mandate from the government to insure the nation, Marketplace Agency has taken our business to the greater United States. In 2014, we serve a client base of over 5,000 people in our hometown area and are taking our success nationwide with our online insurance portal.

An ethic of care is our hallmark trait. Marketplace Agency goes the extra mile.

We believe that we thrive in the insurance industry because we are passionate about helping clients get the right coverage. With almost four decades of successful service, we’ve earned a deep knowledge of the insurance industry that we pass on to our clients. Our agents spend time talking about your plan with you, answering questions and reviewing options. With the online marketplace we have the capacity to share our expertise nationwide. We are working toward our H.E.L.P. Agents being available round the clock.

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